Choose the behavior.
Rank early behaviors against a later retention outcome.
How it works
From product behavior to one clear action.
The Activation Signal Sprint is Sendlyr’s first focused engagement. Your team leaves with one priority behavior and one controlled test.
The system
Discover. Validate. Operate.
Test the action.
Run one defined intervention against a comparable control.
Ship the rule.
Connect the evidence to a lifecycle decision.
Five working steps
A short path to evidence.
Each step closes a specific decision gap.
- Frame the retention question.
Choose the outcome and observation window.
- Map candidate behaviors.
Trace the journey before the retained state.
- Rank the evidence.
Compare prevalence, timing, and retention separation.
- Design the intervention.
Define treatment, control, exposure, and success.
- Write the operating rule.
State who receives what action, and when.
Evidence guardrails
Every claim keeps its boundary.
Correlation
Ranks a behavior. It does not prove an intervention caused the outcome.
Leading indicator
Shows movement toward activation. It may precede verified retention.
Controlled lift
Compares treatment and control. See the Typesy method notes.
Operating rule
Changes only when new evidence justifies the change.
What leaves the room
A decision package.
Activation-signal definition
Behavior, window, cohort, and retention relationship.
Experiment brief
Intervention, control, metrics, and stop rules.
Lifecycle rule
State, message, channel, timing, and review date.
Bring one hard activation question
Leave with the next test.
We will assess fit before the Sprint begins.
Find your first revenue leak